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How is Adopt a Character doing after 2.5 months?

March 1st 2016

Back in January, roughly a month after the launch of Unicode’s Adopt a Character program, there were 8 Gold Sponsors, 1 Silver Sponsor, and 90 Bronze Sponsors. That means, in total, the Unicode Consortium raised $50k in roughly a month. Read up our summary here for details.

It’s now been about 2.5 months since Adopt a Character launched.

So how is the campaign doing after 2.5 months?

tl;dr: Not that much better than after a month.

We’ve tallied up the number of donations in each category based on Unicode’s listing here as it stands today, March 1st. This is what we got:

  • 8 Gold Sponsors X $5,000 each = $40,000 (No change from January)
  • 1 Silver Sponsor X $1,000 each = $1,000 (No change from January)
  • 107 Bronze Sponsors X $100 each = $10,700 (+$1,700 from January)
  • Total: $51,700

Disappointed Face as rendered on AndroidFrom December 16th to January 18th (roughly 1 month), the Unicode Consortium raised $50,000 from Adopt a Character. But in the last 1.5 months, from January 18th to March 1st (today), the Unicode Consortium has raised only $1,700.

What happened? Well right at launch, the initiative got some major tech press – Wired, Atlantic, PCWorld, etc. But since then, not much has been said about Adopt a Character. It’ll be interesting to see where this campaign goes, but as of now, donations are dwindling.